A Conversation With: Hiromichi Ochiai

January 19, 2022
Courtesy: Hiromichi Ochiai 

After studying at Tokyo Bunka Fashion College, Hiromichi Ochiai launched his brand, FACETASM, in 2007. The name is a neologism of the words “facet” which refers to one side of something with many sides – and this became his design concept: same object, different meanings. In 2018, he was a finalist for the ANDAM Fashion Award. With a contemporary aesthetic rooted in the streetstyle, he has frequently collaborated with brands such as Nike, Levi’s, Coca Cola or Disney. 

Are you a dreamer?
I’m very much aware that I am a dreamer.

How do you distinguish sleep dreams and life dreams?
I know they are two different things, but in today’s fast-paced way of life, it’s easy to confuse them.

 Had you dreamed of becoming a designer?
Yes, the first ever realistic dream that I had was to become a fashion designer.

Why do you think people dream of working in fashion?
Fashion has the power to move people’s hearts. 

Do you try to interpret your sleeping dreams?
I don’t. I usually forget them once I wake. 

When was the last time a dream came true for you?
Even when I achieve my goal, my dreams change, so I have the desire to continue dreaming. 

In what moments do you dream best?
I always have a dream in the back of my head. 

What is your wildest dream for the state of the world?
I hope that all children will have happy dreams – both in reality and when they are sleeping – despite the many difficulties they are facing in these times.

 What is one dream you would like to achieve this coming year?  
I would like to continue designing, I think it’s important for me.

About the photo: 
When I design, I often create a calculated environment and in which I can strike a precise balance. For this season, FACETASM’s designs challenge the silhouette with exaggerated volumes. I wanted to present the clothes in a world where everything is accidental, such as the organic shapes of the trees in the Yanbaru forest on Okinawa Island and the movement of light changing in the wind.

You Might Also Like

This Website uses technical cookies intended to ensure the proper functioning of the Website, cookies measuring the audience intended to produce statistics on visits and use of the Website, as well as third-party cookies intended to enable the use of social network functionalities. To find out more, personalize your cookies or refuse them, click on the "Legal" button below.
Legal