A night cruise for AMI Spring / Summer 2021

October 15, 2020

For the first time ever, AMI was on the catwalk during the Parisian women’s fashion week calendar. For this special occasion and in a vibrant homage to the City of Lights, the founder of AMI Alexandre Mattiussi invited the brand’s friends to discover his collection with a proper physical fashion show on the banks of the Seine river facing the Île Saint-Louis.

Hosting the show in the center of the city was an opportunity to invite Parisians to be a part of the story. The show’s unique location allowed delighted passers-by to take part in the event, all enjoying a special set of Mattiussi’s DJ friend Jennifer Cardini. A symbolic cruise that celebrates the Parisian style that has been in Ami’s DNA since its beginnings.

Walking the runway, a casting of all ages wearing a mixed wardrobe with pastel tones and affirmed cuts. On the women’s side, patent leather trench coats, 60’s miniskirts, and black dresses. On the men’s section, a multitude of cool kids casted in the streets of the French capital, wearing lilac sneakers and cropped sweaters.

The AMI spring-summer 21 collection reflects the quintessential laidback atmosphere of a Parisian summer. It features a palette of subtle colors like warm beige, pistachio and water blue interacting with fresh tones of emerald green and purple. It celebrates the label’s effortless elegance and lifts a desire for freshness and positivity. A balanced wardrobe, in which classic elements are paired with spontaneity and exuberant touches.

All pictures by Alfredo Piola

You Might Also Like

This Website uses technical cookies intended to ensure the proper functioning of the Website, cookies measuring the audience intended to produce statistics on visits and use of the Website, as well as third-party cookies intended to enable the use of social network functionalities. To find out more, personalize your cookies or refuse them, click on the "Legal" button below.
Legal