It’s hard to imagine that 15 years have passed since Susanna Lau, also known as Susie Bubble, started her fashion blog, Style Bubble. Consisting of her thoughts, personal experiences and observations on fashion with a focus on spotlighting young and unknown talent, it became among the most recognized and read of its kind. The London-based writer and editor has also and always stood out for her expressing her fashion whims to the fullest, bringing further attention to emerging designers from around the world when attending a near-constant cycle of fashion weeks. Lau now works full-time on content creation and freelance projects for brands, collaborating with the likes of Prada, Gucci and Louis Vuitton. She is a contributing editor for Pop magazine and writes regularly for publications such as the Guardian, 10 Magazine and Elle UK.
What is a trend or item that reflects women’s style at this point in time?
If the earlier part of the pandemic centered around the tracksuit, then I think now it’s about items like short/jacket hybrids – “the shacket” – and statement puffer jackets that encourage people to go outside. Cost layers that have optimism of outdoor meetings. Also, the hopefulness of optimistic dresses. Well, for me at least!
How can fashion as a form of individual and free expression play a role in our changing societies?
I think fashion has never felt more important in its ability to uplift, and the idea of dressing for oneself as opposed to impressing others is something that we can all relate to during this period of time.
How does the current crisis impact people’s relationship with clothing and fashion?
It goes two ways, whereby people have perhaps reassessed what becomes “essential” in their wardrobes; and thus, perhaps going forward, they will really think about what they need. But I also think there is room for people to express themselves more freely because they have been more isolated and less social. And maybe they will be seeking alternatives to what they normally buy because there’s been less physical “high street” shopping. Maybe they’ve discovered new labels through social media or want to have more socially conscious approaches towards their fashion purchases. Values aligned with aesthetics.