ASVOFF, theworld’s first film festival dedicated to fashion, style and beauty, has struck a deal that will see the creation of a branded channel to broadcast short films to over 60 million people. The unprecedented partnership between ASVOFF and the FNL Networkintroduces an exciting new element to the 11thedition of the festival.
In addition to ten awards chosen by a jury of esteemed fashion and film industry leaders ranging from Heron Preston to Farida Khelfa, ASVOFF 11 offered its first Public Choice Prizein collaboration with the FNL Network on Amazon FireTV Worldwideand Roku Worldwide, two of the world’s most powerful video streaming platforms with 34 million and 27 million active global monthly users respectively. The FNL Network’s ASVOFF channel will showcase the short films in competition free for the public to view from today until voting closes.
Opening up this year’s festival to the public is part of broader plan to expand the festival’s vision beyond 2020. ASVOFF founder and director Diane Pernet explains:
“The first decade of ASVOFF was about bridging two industries, nurturing the fashion film genre and elevating it so that industry leaders from both worlds had a platform to reward talent in this vibrant space. The next decade of ASVOFF will build on these exclusive foundations while simultaneously breaking down barriers to bring filmmakers and their audience closer. This more intimate and inclusive approach will also help fashion films reach a much wider audience by giving audience members a voice and a vote. The introduction of the Public Choice Prize this year is just the first step in that direction,” says Pernet.
“We live in an era where everyone’s a critic. Viewers who have social currency feel more empowered than ever and we plan to tap into that. With ASVOFF based in Paris and the FNL Network in Los Angeles, this year’s festival will have the best of both worlds: authority figures in the global capitals of fashion and film engaging with a new grassroots movement that makes fashion film more accessible while boosting creativity and commercial opportunities. I’m incredibly excited about the future and ASVOFF 11 is where it starts,” Pernet adds.
ASVOFF 11 JURY
Heron Preston, artist, creative director & designer ASVOFF jury president
Roger Avary, film director (Pulp Fiction, co-screenwriter)
Patrice Haddad, film producer, founder of Premiere Heure & president of Red Star F.C.
Ruven Afanador, photographer
Manish Arora, fashion designer
Marc Happel, director of costumes at the New York City Ballet
Farida Khelfa, documentary filmmaker & former model
Krista Kelloway, film producer and production manager/director
Bryan Boy, fashion influencer
Callum Mullin, model & influencer
Maxime Buechi, tattoo artist and creative director
Steve Olson, artist & skateboard legend
Cuba Tornado Scott, model & film director
David Teplitzky, art collector, influencer & creative director
ASVOFF 11 PRIX DU JURY
ASVOFF (A Shaded View on Fashion Film) is the world’s first film festival dedicated to fashion, style and beauty. Since its launch in 2008, ASVOFF has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF tours the globe with screenings at prestigious institutions and events like the Centre Pompidou, the Guggenheim, the Barbican, Art Basel Miami, CaixaForum Barcelona, the Franz Mayer Museum and the Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow and Mexico City. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit for its genre-bending and groundbreaking programme. www.asvoff.com
ASVOFF has brought together trailblazers and legendary figures such as Chris Cunningham, Tilda Swinton, Nick Knight, Erwin Olaf, Róisín Murphy, Nobuyoshi Araki, Steven Klein, Mike Figgis, Chloë Sevigny, Max Vadukul, Bruce Weber, Dita Von Teese, Ryan McGinley, Larry Clark, Serge Lutens, Steven Meisel, Inez Van Lamsweerde & Vinoodh Matadin, Charlize Theron, Lisa Eisner, Bettina Rheims, Anna Dello Russo, Mark Borthwick, Bip Ling, Ellen von Unwerth, Kristen McMenamy, Bryan Adams, Walter Pfeiffer, Rossy de Palma, Daphne Guinness, Yi Zhou, Cara Delevingne, Sean O’pry, Irina Shayk, Drew Barrymore, Jim Jarmusch, Edmonde Charles-Roux, Lara Stone, David Agbodji, Faye Dunaway and Ultra Violet as well as fashion heavyweights Chanel, Saint Laurent, Balenciaga, Comme des Garcons, Maison Martin Margiela, Lanvin, Stephen Jones, Gucci, Prada, Miu Miu, Dries Van Noten, Givenchy, Calvin Klein, Yohji Yamamoto, Rodarte, Charlie le Mindu, Gareth Pugh, Dior Homme, Haider Ackermann, Pierre Cardin, Armani, Opening Ceremony, Gieves & Hawkes, Terry de Havilland, Karl Lagerfeld, Viktor & Rolf, House of Holland, Balmain, Undercover, Sergio Rossi, Agent Provocateur, Fabergé, Gianfranco Ferre, Manish Arora, Christian Dior, Christopher Raeburn, Diesel, Richard Nicoll, Cassette Playa, Alexander McQueen, Jean Paul Gaultier, Iris van Herpen, Hussein Chalayan and Mr. Pearl. ASVOFF Global Champion Award Winners include: Loic Prigent, Ian Rogers, Kim Jones, Angelo Flaccavento, Federico Marchetti and Alessandro Michele.
ABOUT DIANE PERNET
Diane Pernet is a world-renowned fashion critic and video journalist based in Paris. Previously a photographer and fashion designer, she now acts as documentary filmmaker, talent scout and fashion blogger. Pernet was one of the earliest fashion journalists to embrace the power of the internet, first through a column in online editions of Elle and Vogue and later through her own site, A SHADED VIEW ON FASHION (www.asvof.com) which since its inception in 2005 has become a ‘must-read’ in fashion and creative industry circles. Pernet was recognised in 2008 for being a pioneer in digital media when she was chosen as one of three influential bloggers to take part in a panel celebrating a seminal fashion exhibition at New York’s Metropolitan Museum of Art. As one of the most recognisable faces in fashion, she has also been captured on the other side of the movie camera through cameo appearances in Robert Altman’s film ‘Prêt-à-Porter’, Ben Stiller’s ‘Zoolander 2’ and in Roman Polanski’s ‘The Ninth Gate’. Pernet launched ASVOFF in 2008. As the founder of the world’s first film festival dedicated to fashion, style and beauty, she is widely considered to have incubated the ‘fashion film’ from its infancy to the popular genre that it has become today. “Diane has never ceased to amaze me with her amazing curiosity about things, her ability to synthesize arcane information and make it palatable for everyone else,” says Tim Blanks, editor-at-large for The Business of Fashion. “So actually, Diane is a conduit between now and what’s to come.”