SHANG XIA’s brand philosophy is represented by contrast and connection between east and west, tradition and innovation, digital and physical, Duality is the core value. It is embedded in its name: ‘Shang’ means ‘up’ and ‘Xia’ means ‘down’. SHANG XIA has therefore always embodied a style, a culture and a way of being that is made of contrasts, an idea that is true both to the roots of its Chinese heritage but also to the nature of the world we live in today.