Questioning the beautiful, the genre, the normal, the bizarre. We blurs gender lines joyfully.

COOL TM is a French creator fashion brand for Men and Women. COOL TM merges rebellion and romance, punk and bohemia, vintage and avant-garde. COOL TM promotes diversity and irreverently plays with beauty standards, joyfully.

COOL TM was created as an independent, daring, resolutely modern and subversive field of expression, in the image of a world in search of meaning and ethics.