RHUDE, founded by Rhuigi Villaseñor in 2015, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.
Designed from a narrative standpoint RHUDE is both a reflection of modern socioeconomics and personal stories as Villaseñor immigrated through different countries and later to United States of America . Now a reoccurring theme season-to-season, R H U D E combines American iconography with nostalgic references, a visual commentary on modern luxury.