As an official partner of Paris Fashion Week, DS Automobiles is fully committed to supporting the work of the emerging designers that the Federation of Haute Couture and Fashion promotes via the SPHERE – Paris Fashion Week® Showroom. This season, DS Automobiles is committed to EGONlab. and its “EGONlab. Horror Story – The Movie”. Thus, the DS Aero Sport Lounge, an avant-garde concept car that prefigures a silhouette of the future, becomes an actress in their collector’s film.
This initiative by DS Automobiles is part of a comprehensive project embodying French luxury expertise in cars, already demonstrated by multiple collaborations with reputed companies and craftsmen.
Since its launch, DS Automobiles has taken inspiration for its visual identity from fashion and film. Sometimes the actor, sometimes the accessory, the car changes its character depending on the project. DS Aero Sport Lounge is featured in the movie, exploring the relationship between fashion and cinema.
DS Automobiles regularly works with companies reputed for their expertise. The best artisans, specialists in embroidery, luggage, feathers, crystal and straw marquetry have collaborated with the DS Design Studio Paris teams on interiors that are more and more iconic. These works have become sources of inspiration for the cockpits of DS 3 CROSSBACK, DS 7 CROSSBACK, DS 9 and the brand’s future designs.
Carried by Florentin Glémarec and Kévin Nompeix: its name is EGON, in homage to the famous Austrian painter Egon Schiele, and will quickly grow from the suffix “Lab” for “laboratory” or “label”, in order to present itself as an artistic collective aggregating around clothing designers, musicians, 3D artists and video artists. Their fashion is tinged with dark and rebellious elegance. EgonLab. is registered in the Official Calendar of the Paris Fashion Week®.