DS Automobiles lights up filming the Coperni show at Paris Fashion Week

March 5, 2021

In a world first, thirty-six DS 7 CROSSBACK E-TENSE and DS 3 CROSSBACK E-TENSE models lit filming of the Coperni Autumn-Winter 2021-2022 fashion show at the Accor Hotels Arena in Paris. Using the theme of night, this collaboration between DS Automobiles and Coperni lit up the Autumn-Winter 2021-2022 ready-to-wear women’s fashion itinerary at Paris Fashion Week with an out-of-the-ordinary event.

Committed to fashion
Widely involved in the world of fashion through events with leading luxury labels and a successful partnership with the Fédération de la Haute-Couture et de la Mode around Paris Fashion Week, DS Automobiles continues to break new ground and support young and talented French designers.

Thirty-six DS models in front of Coperni’s designs
After creating an event last year that was the highest show in the history of Paris Fashion Week on the roof of the Montparnasse Tower, Coperni has done it again by taking over the Accor Hotels Arena. Part of the set design was entrusted to DS Automobiles with thirty-six zero-emissions DS 7 CROSSBACK E-TENSE and DS 3 CROSSBACK E-TENSE models. Used to bring the attendees to the secret location, they were arranged on either side of the catwalk to light the show.

An award-winning designer
A legacy of Nicolaus Copernicus, the astronomer who came up with the concept of heliocentrism, the name Coperni brings values to life that are also dear to DS Automobiles: progress, innovation and science. Created in 2013, Coperni won an ANDAM award for its debut collection and was then a finalist for the first-ever LVMH Prize. Its founders Sébastien Meyer and Arnaud Vaillant have also worked for Balenciaga, Chanel and Courrèges.

The most powerful lighting
A distinctive part of DS design, projecter headlamps are a combination of advanced technologies. The DS MATRIX LED VISION system on DS 3 CROSSBACK lets you drive at night as if it was daytime without ever dazzling other road users thanks to 15 sections that illuminate independently depending on conditions. DS 7 CROSSBACK’s DS ACTIVE LED VISION includes seven lighting modes adapted to every situation, including the iconic “rotating headlamp” function that illuminates the road by following the angle of the steering wheel.

Coperni’s expertise on the catwalk and DS Automobiles expertise in cockpits
The 70 attendees were ushered into the DS 7 CROSSBACK E-TENSE and DS 3 CROSSBACK E-TENSE models while still respecting protective health measures. They could then enjoy DS comfort thanks to materials that are very special for the cars’ respective segments such as nappa leather and Alcantara® as well as leading acoustic quality.

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