Since 2019, DS Automobiles accompany journalists, influencers and talents among the fashion capital with a fleet of DS 7 CROSSBACK et DS 9 E-TENSE during the Paris Fashion Week et the Haute Couture Week.
The women and men of DS Automobiles have strong affections to fashion. Working methods, such as the desire to shake up codes, surprise, experiment and invent, but also through the sourcing of new materials, find a particular echo in the creative world.
The research, which led to the appearance of tinted feathers in the cockpit of the Dream Car DS X E-TENSE; the manufacture of a unique to DS ‘Pearl’ topstitch; the design of ‘Guillochage Clous de Paris’ detailing and the inlay of crystal in the control buttons of DS 7 CROSSBACK and DS 9 E-TENSE are all creations shared with the fashion world which likes to combine tradition, style, experience and an innovative designer.
“Since the creation of DS brand in 2015, we have been working like a Haute Couture company to fully emphasis the interior of our distinctive creations,” says Béatrice Foucher, CEO of DS Automobiles. “The craftsmen shape the materials of DS 3 CROSSBACK, DS 4, DS 7 CROSSBACK and DS 9. They innovate by bringing new solutions with strong ideas that are really out of step with what exists today in the automotive market. This is why we are delighted to be working closely with the Fédération de la Haute Couture et de la Mode. It’s an opportunity to share our experiences with the most prominent French companies, as we have done since the beginning of our creative process.”
This partnership reinforces the new dynamic and the actions implemented by the Federation of Haute Couture and Fashion to move towards a Paris Fashion Week® that is more attentive to ecological issues.