What is the starting point for this new collection?
We were inspired by the documentary “Koyaanisqatsi” (1982) directed by Godfrey Reggio. This feature film describes the evolution of the world in which we live by accumulating images of our society. This is what we wanted to do with our RENEWAL collection: to offer the public a view of the modern world through our own myth.
What inspired this myth?
Three elements have punctuated the life of human beings in recent months: the pandemic, conflicts linked to social inequalities and the climate emergency. Our collection is a stand against what the world is going through at the moment but it is, above all, a call to hope. The objective is to not only paint a black imagine but on the contrary, to bring nuances and to be able to believe in the renewal.
What is the common thread of this collection?
Quite simply the Man. Humanity as a whole. We thought of this new wardrobe as a story of the time when each piece is significant of the RENEWAL myth. The colors chosen have a strong meaning with the blue of the Garden of Eden, the white of neutrality and the red of a rediscovered passion.
What are the centerpieces?
Pieces such as quilted shirts and bibs perfectly represent the spirit of this new collection. Tailoring is also omnipresent. We are also very proud to present Egonlab shoes for the first time.