June 10, 2022

DRP, the 1st festival dedicated to drop culture from June 23 to 25, 2022 settles at the ephemeral Grand Palais.

On April 1, 1985, the Jordan 1 is available for sale for $65.

It represents determination, success and a culture that will inspire a whole generation.

Today, an original pair sells for more than 50 000€…

 DRP, the drop culture event during fashion week.

The drop culture was born following the appearance of this iconic pair, and all the street culture will follow this movement which is based on the rarity and the exclusiveness of a “drop”:

 An ultra-anticipated mixtape with an incredible featuring, a collaboration between an iconic sports brand and a video game franchise, the re-release of a pair of sneakers in a new colorway, a fast food menu thought up by a rapper…

Do you have the refs?

Then you are – maybe without knowing it – a drop culture fan.

DRP is the first festival in France that will gather millenials and Gen Z around a common passion: drop culture.

 There will be fashion, sneakers, gaming, sports, music, food and metavers corners with great partners: Sneakerness with its most exclusive pairs and a fleet of Sneakerness with its most exclusive pairs and a fleet of experienced European retailers, an exhibition by Elisa Parron, a basketball tournament organized by Trajectoire Studio, a cutting-edge music program with Hotel Radio Paris, a gaming experience by Hurrah.agency, a skateboarding competition, food and talks by celebrities and athletes.



From Thursday 23rd June 2022 to Saturday 25th June 2022 from 10AM to 10PM (Paris Time)

Open to the public. 


Contact : Hugo Howlett, 2e bureau, h.howlett@2e-bureau.fr 

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