HKFG Paris SS21

September 21, 2020

Fashion Farm Foundation (FFF) continues the successful streak of organising international fashion campaign HKFG (formerly Fashion Guerilla) since 2013 by turning the spotlight on Hong Kong designers in the Paris Fashion Week this season.

In the time of the new normal, HKFG Paris SS21 takes part with local designers
in the current trend to turn fashion shows online, merging traditional and digital elements in an unprecedented, trailblazing way. ANAÏS JOURDEN, PONDER.ER and THE WORLD IS YOUR OYSTER will premiere their SS21 collections in three solo Digital Presentations online, alongside a Screening of the shows held by the HKFG for international media and industry insiders at The Hoxton, Paris together with the introduction of ARTO., PabePabe, SWEETLIMEJUICE, VANN and YMDH on the second and the third day (29-30 September) of the Paris Fashion Week.