YU PRIZE finalists announcement

February 21, 2022

WENDY YU UNVEILS 10 YU PRIZE 2022 FINALISTS AND A PRINCIPAL PARTNERSHIP WITH LI-NING TO AMPLIFY OPPORTUNITIES FOR UPCOMING WINNING CHINESE DESIGNERS The YU PRIZE, now in its second year, was set up by Wendy Yu in association with Shanghai Fashion Week and the Fédération de la Haute Couture et de la Mode as an annual initiative to boost and support the careers of emerging Chinese fashion designers. Following the announcement of this year’s 20 semi-finalists in January, these designers were set a creative assignment by Prize partners – UGG® and YUMEE – where they needed to demonstrate their ability to apply their creative ethos and design DNA to a product collaboration brief in order to be assessed for the next stage of the competition.

YU PRIZE jury members, who include Iris van Herpen, Michael Ward, Madame Lu, Mary Katrantzou, Pascal Morand, Renzo Rosso, Sarah Mower, Sara Sozzani Maino, Tasha Liu, Xuan Feng and Xiao Xue, reviewed the creative assignment submissions in tandem with the designers’ applications – these were scored and further discussed at a round table jury gathering in Shanghai so as to reach a final decision on the finalists.

The 10 YU PRIZE 2022 Finalists are:

ALIENANT

CHAN CHIT LO

DIDU

LOUIS SHENGTAO CHEN

MARRKNULL

PONDER.ER

PRIVATE POLICY

RUOHAN

YIRANTIAN

ZI II CI IEN

!” Sharing Wendy Yu’s vision to cultivate China’s creative class and accelerate the shift from “made in China” to “created in China”, new to the YU PRIZE 2022 is a principal partnership with professional sportswear brand Li-Ning.

“We want to make the YU PRIZE as relevant to real life as possible, helping designers to build powerful industry connections as well as gain access to commercial opportunities. Our partners and their platforms are crucial in providing this added level of strategic value for participating designers. I’m thrilled that our 10 finalists will not only gain recognition, but also have the chance to collaborate with established brands and pioneering companies such as Li Ning.” – Wendy Yu,

Founder of the YU PRIZE For the final stage of the competition, the 10 finalists are required to create two looks – one conceptual look and one commercial look inspired by the theme “Soaring Aspirations”; dreams of flying high and the continued exploration of possibility in the past, present and future.

“I hope that China’s extraordinary designers and brands can be seen and recognised by more people, in the belief that Anything Is Possible.” Ye Feng, Li-Ning’s Group Vice President The finalists will present their looks together with production samples for assessment and scoring in person at the YU PRIZE jury presentation day on 15th March, which will take place at The Harrods Residence in Shanghai and on Zoom.

The YU PRIZE 2022 Grand Winner and select finalists will be chosen accordingly and will benefit from the development of a capsule collaboration with Li-Ning, which will launch in store and online later this year as part of the Li-Ning’s annual collections and marketing campaign. The YU PRIZE 2022 Grand Award Winner and Collaboration Award Winners will be announced during Shanghai Fashion Week at the YU PRIZE Awards Ceremony and Gala Dinner. 

Press Contact : katrina.macpherson@yu-holdings.com
Link :  www.yu-holdings.com

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