The LE NEW BLACK teams met Marie Berton, Area Manager UK & Southern Europe, and Chabha Abbar, IT Project Manager at the KENZO showroom on Rue Vivienne in Paris, following the appointment of the brand’s new artistic director, Nigo. A look back at KENZO’s collaboration with LE NEW BLACK:
The story with LE NEW BLACK began in January 2017 with the first showroom orders taken on iPad and access to online stock on the web showroom all year round. As the company generates 50% of its turnover from wholesale, the teams quickly needed a tool such as LE NEW BLACK for better monitoring and control of sales.
After six years of successful collaboration, the solution is at the heart of KENZO’s wholesale business. The teams appreciate the online looks and the numerous customisation features to reinforce the storytelling around the brand for its B2B audience. It is also essential today for the brand to be able to manage the exclusivity of the offer according to the customers and the assortment of customer selections with quotas.
KENZO’s B2B buyers are seduced by the platform’s intuitiveness. They can find their selections throughout the season by logging in at any time, find photos and all product information. Outside of showroom periods, they can also reorder, as the stock is live and available at any time 24/7.