AMI unveiled its Fall-Winter 21 collection for women and men through a short film titled “Le Défilé”, in a vibrant homage to the shows of the early 90s.
“Every season, our shows tell a special story; this presentation is no exception. Its narrative pays a tribute to cinematography, a universe that has always inspired me and that I wanted to further explore. The Fall-Winter 21 collection is a very special one, a collection that deserved to be filmed so I could fully showcase its colors, joy and high energy. Through this digital presentation, I wanted to echo the fashion shows that I followed through my childhood, the period that would later have a huge influence in my decision to become a designer”
Alexandre Mattiussi, Founder and Creative Director, AMI
Le Défilé, a documentary-like feature,a tribute to the golden age of fashion shows where the brand recreates the aesthetics and dazzling atmosphere of that time, in a minimalist, double setting:
The backstage: an organized frenzy, a focused but fun atmosphere, a beehive of close friends, happy to work together.
Stage-side: models put on the show, walking down the catwalk in a playful, slightly theatrical gait; posing at the end of the podium in the flashes of a pack of enthusiastic cameras.
Optimistic and luxurious, AMI Fall-Winter 21 is the collection of the real, featuring a dynamic, yet straightforward wardrobe with oversize and well-defined silhouettes; sartorial construction and volumes; a modern minimalism; an inspiring block of primary colors and an augmented reality.
Models, including Adut Akech, Mika Schneider, Blésnya Minher and Fernando Cabral star in Le Défilé , embodying the collection and walking in the steps of their fellow 90s supermodels. The fashion’s golden era codes were present: the expressive poise, hands in pockets, chin up, the smiles, the spins, the strut walk.