“Le Défilé” AMI Fall-Winter 21 Show

March 11, 2021

AMI unveiled its Fall-Winter 21 collection for women and men through a short film titled “Le Défilé”, in a vibrant homage to the shows of the early 90s.

Every season, our shows tell a special story; this presentation is no exception. Its narrative pays a tribute to cinematography, a universe that has always inspired me and that I wanted to further explore. The Fall-Winter 21 collection is a very special one, a collection that deserved to be filmed so I could fully showcase its colors, joy and high energy. Through this digital presentation, I wanted to echo the fashion shows that I followed through my childhood, the period that would later have a huge influence in my decision to become a designer”

Alexandre Mattiussi, Founder and Creative Director, AMI

Le Défilé, a documentary-like feature,a tribute to the golden age of fashion shows where the brand recreates the aesthetics and dazzling atmosphere of that time, in a minimalist, double setting:

The backstage: an organized frenzy, a focused but fun atmosphere, a beehive of close friends, happy to work together.

Stage-side: models put on the show, walking down the catwalk in a playful, slightly theatrical gait; posing at the end of the podium in the flashes of a pack of enthusiastic cameras.


Optimistic and luxurious, AMI Fall-Winter 21 is the collection of the real, featuring a dynamic, yet straightforward wardrobe with oversize and well-defined silhouettes; sartorial construction and volumes; a modern minimalism; an inspiring block of primary colors and an augmented reality.

Models, including Adut Akech, Mika Schneider, Blésnya Minher and Fernando Cabral star in Le Défilé , embodying the collection and walking in the steps of their fellow 90s supermodels. The fashion’s golden era codes were present: the expressive poise, hands in pockets, chin up, the smiles, the spins, the strut walk.

You Might Also Like

This Website uses technical cookies intended to ensure the proper functioning of the Website, cookies measuring the audience intended to produce statistics on visits and use of the Website, as well as third-party cookies intended to enable the use of social network functionalities. To find out more, personalize your cookies or refuse them, click on the "Legal" button below.
Legal