Official Partners
Défi
DEFI is an original platform created in 1984 to support and accelerate the development and transformation of the French fashion industry. DEFI therefore works towards the growth of fashion companies, the protection and development of France’s image and attractiveness, the stimulation of digital and technological innovation, the promotion of French manufacturing and savoirfaire, as well as the emergence of responsible fashion. DEFI supports Paris Fashion Week® and emerging brands through SPHERE and fashion shows. DEFI is at the heart of the French fashion ecosystem.
L'Oreal Paris
As the official partner to PARIS FASHION WEEK®, L'Oréal Paris is committed in
supporting and promoting fashion talents with its unique beauty expertise and make-up innovations.
Projecting the excellence and diversity of the Paris Fashion Scene all over the world, the brand has
been collaborating with the best creative talents, from renowned designers such as Balmain, Elie
Saab, Kenzo, Issey Miyake, to young creators such as Jacquemus, Koché, Marine Serre, Y/Project,
Rokh.
As an icon of French beauty all over the world, L’Oréal Paris embodies that famous French je ne sais quoi, a vision of self-confidence empowering women. Every season we express this vison on the world stage with L'Oréal Paris hair and makeup artists who create and democratize the new beauty trends from the most influential fashion scene worldwide.
As an icon of French beauty all over the world, L’Oréal Paris embodies that famous French je ne sais quoi, a vision of self-confidence empowering women. Every season we express this vison on the world stage with L'Oréal Paris hair and makeup artists who create and democratize the new beauty trends from the most influential fashion scene worldwide.
DS Automobiles
Being the official sponsor of Paris Fashion Week® makes the brand radiate in fashion, one of the DS Brand territory.
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive sector.
Designed for customers seeking personal expression and eager for innovations, the second-generation DS models combine refinement and advanced technology. With DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.
DS 3 CROSSBACK E-TENSE, 100% electric, DS 7 CROSSBACK E-TENSE 4x4, a plug-in hybrid with 300 horsepower and 4-wheel drive for only 30 grams of CO2 per km, benefit from DS savoir-faire acquired with the Formula E Driver and Teams Championship titles in 2018/2019.
For its demanding customers, DS Automobiles has created "ONLY YOU, the DS experience", its exclusive service program for a unique brand experience.
Present in 38 countries, the DS brand has created and is developing an exclusive distribution network that includes 427 DS STORE and DS SALON throughout the world.
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive sector.
Designed for customers seeking personal expression and eager for innovations, the second-generation DS models combine refinement and advanced technology. With DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.
DS 3 CROSSBACK E-TENSE, 100% electric, DS 7 CROSSBACK E-TENSE 4x4, a plug-in hybrid with 300 horsepower and 4-wheel drive for only 30 grams of CO2 per km, benefit from DS savoir-faire acquired with the Formula E Driver and Teams Championship titles in 2018/2019.
For its demanding customers, DS Automobiles has created "ONLY YOU, the DS experience", its exclusive service program for a unique brand experience.
Present in 38 countries, the DS brand has created and is developing an exclusive distribution network that includes 427 DS STORE and DS SALON throughout the world.
Broadcasting Partners
YouTube
YouTube has been supporting the calendar's members and Houses all along by means of workshops in order to provide guidance to enhance the visibility of their content. During the Paris Fashion Week, an unprecedented activation of YouTube Fashion, a platform steered by Derek Blasberg, will enable the Federation to showcase the content of its Houses (take over).
Google is making its entire know-how available to the Federation in order to support it in its brainwork and its digital strategy.
Hylink
Hylink is China’s largest independent digital communications agency. The Fédération de la Haute Couture et de la Mode has exclusively entrusted Hylink with the promotion and live broadcasting of its Paris Fashion Week Events in China. Representing the FHCM, Hylink will collaborate with multiple major local media players across the entire Chinese ecosystem, and deploy the influencing power of Chinese celebrities and KOL.
CANAL+
On the occasion of a new season, CANAL+ and the Fédération de la Haute Couture et de la Mode continue their partnership. The thematic channel PARIS FASHION returns from September 28 to October 6 for Paris Fashion Week® for Women's Fashion, dedicated to the Spring-Summer 2021 collections. The ephemeral channel will be accessible to all free-to-air via myCANAL or on TV via the Event Channel No. 19 for subscribers.
The New York Times
The New York Times is collaborating with Fédération de la Haute Couture et de la Mode to stream live runway shows and on-demand content as part of Fashion Week. The Times playsa pivotal role in democratizing the season by providing readers with unparalleled access to the fashion shows and presentations from emerging designers and global fashion houses, which be streamed globally on nytimes.com.
Asahi
The Asahi Shimbun will broadcast the contents and distribute original articles in a special page for Paris Fashion Week on its website in Japan, with high design and visibility.
Instagram is supporting the Federation and its members via training initiatives which are available online for download on the FHCM website. As such, on the occasion of a dedicated webinar, Eva Chen and her team introduced the "Instagram Fashion Week 2020 playbook" to the Federation's members, which shared guidances and best practices to help optimize the Platform's various resources and surfaces
Professional Partners
Premiere Vision
The global event for fashion professionals actively supports young designers, and makes a commitment to explore and promote innovation in all it’s aspects : sustainable and technological. Available all year long, the marketplace with 40 000 products : fabrics, leathers, accessories, yarns, designs, manufacturing and Denim weavers.
Launchmetrics
Launchmetrics is the first Brand Performance Cloud to supply executives in the fashion, luxury and beauty sectors with the tools and the intelligence they need to develop their activities and to streamline their processes through enhancing their cost-efficiency while enabling them to be quick in decision-making which is necessary for them to be agile. With over 10 years of experience in the sector, Launchmetrics is assisting over 1000 clients to create inspiring, punchy experiences of a sizable impact which are allowing them to reach today's consumer.
Fabernovel
Fabernovel is an independent and international group, leader on both digital transformation consulting and digital products and services development. Fabernovel helps the FHCM’s emerging fashion brands on understanding and detecting opportunities in the new economy.
Institut Français de la Mode
The partnership of the Institut Français de la Mode with the Fédération de la Haute Couture et de la Mode continues for the Paris Fashion Week : researchers from the Institute contribute to the editorial line and the content curation of the plateform’s magazine.
Le New Black
Le New Black is a digital platform for managing wholesale and is aimed at creative brands : iPad application for order taking, digital showroom and back-office sales management. Launched in 2009. Le New Black is part of PFW® professional partners again this season, and will allow Sphère, Paris Fashion Week's showroom to happen online.
Grand Shooting
To innovate through technology is the essence of Grand Shooting whose core business lies in developing intelligent tools enabling brands to put their photos on line more quickly and to check the quality of visuals to enhance their performance within an omnichannel context. Grand Shootiing deals with the processing of images from Houses participating in Sphère, the Paris Fashion Week showroom.
Stellae
Stellae International operates exclusively for the highly demanding couture houses, fashion designers and emerging talents looking for the elegant solution with quality logistics support.
Launched in 1991 to assist couture houses with their logistics and supply-chain on the international market, Stellae possesses a deeply comprehensive understanding of the unique challenges faced by designers and brands.
Through its state-of-the-art systems, its infrastructure and experienced team, it delivers tailor made logistics solutions to its clients-partners.
Stellae offers a fully integrated logistics approach to retail, wholesale, ecommerce, marketplace distribution. Our services are continuously evolving to match and anticipate our client’s needs.
Whether you are staging a Trunk Show, shipping samples to a photo shoot, scheduling fittings or delivering an exceptional gown to a special client, you will find Stellae performs with the utmost professionalism and discretion.
Launched in 1991 to assist couture houses with their logistics and supply-chain on the international market, Stellae possesses a deeply comprehensive understanding of the unique challenges faced by designers and brands.
Through its state-of-the-art systems, its infrastructure and experienced team, it delivers tailor made logistics solutions to its clients-partners.
Stellae offers a fully integrated logistics approach to retail, wholesale, ecommerce, marketplace distribution. Our services are continuously evolving to match and anticipate our client’s needs.
Whether you are staging a Trunk Show, shipping samples to a photo shoot, scheduling fittings or delivering an exceptional gown to a special client, you will find Stellae performs with the utmost professionalism and discretion.
La Redoute
A talented developer since the years 70, La Redoute invites the greatest designers to interpret their vision of French style. The edition of a capsule SPHERE highlights the close ties that La Redoute weaves with the young creation.
Zedonk
The online Fashion Business Management Software streamlines Production, Wholesale and Logistic operations, regardless of size and activity. Established in 2007 by industry experts, the system is now trusted by over 1000+ brands and distributors across 45 country.
Event Partners
With the support of
