Official Partners
Défi
DEFI is an original platform created in 1984 to support and accelerate the
development and transformation of the French fashion industry. DEFI therefore works towards the
growth of fashion companies, the protection and development of France’s image and attractiveness,
the stimulation of digital and technological innovation, the promotion of French manufacturing and
savoirfaire, as well as the emergence of responsible fashion. DEFI supports Paris Fashion Week® and
emerging brands through SPHERE and fashion shows. DEFI is at the heart of the French fashion
ecosystem.
L'Oreal Paris
As the official partner to PARIS FASHION WEEK®, L'Oréal Paris is committed in
supporting and promoting fashion talents with its unique beauty expertise and make-up innovations.
Projecting the excellence and diversity of the Paris Fashion Scene all over the world, the brand has
been collaborating with the best creative talents, from renowned designers such as Balmain, Elie
Saab, Kenzo, Issey Miyake, to young creators such as Jacquemus, Koché, Marine Serre, Y/Project,
Rokh.
As an icon of French beauty all over the world, L’Oréal Paris embodies that famous French je ne sais quoi, a vision of self-confidence empowering women. Every season we express this vison on the world stage with L'Oréal Paris hair and makeup artists who create and democratize the new beauty trends from the most influential fashion scene worldwide.
As an icon of French beauty all over the world, L’Oréal Paris embodies that famous French je ne sais quoi, a vision of self-confidence empowering women. Every season we express this vison on the world stage with L'Oréal Paris hair and makeup artists who create and democratize the new beauty trends from the most influential fashion scene worldwide.
DS Automobiles
Driven by the avant-garde spirit, DS Automobiles launched in Paris in 2015,
aims to embody French luxury savoir-faire in the automotive sector.
As official sponsor of Paris Fashion Week®, DS Automobiles shares the exclusive experience of refinement and technology. Since January 2020, thanks to its DS 7 CROSSBACK, DS Automobiles supports Paris Fashion Week® by enabling a zero carbon emission mobility in Paris, thanks to DS 7 CROSSBACK E-TENSE 4x4, equipped with rechargeable hybrid technology.
As official sponsor of Paris Fashion Week®, DS Automobiles shares the exclusive experience of refinement and technology. Since January 2020, thanks to its DS 7 CROSSBACK, DS Automobiles supports Paris Fashion Week® by enabling a zero carbon emission mobility in Paris, thanks to DS 7 CROSSBACK E-TENSE 4x4, equipped with rechargeable hybrid technology.
PFW® Online Partners
Launchmetrics
Launchmetrics is the first Brand Performance Cloud to supply executives in the
fashion, luxury and beauty sectors with the tools and the intelligence they need to develop their
activities and to streamline their processes through enhancing their cost-efficiency while enabling
them to be quick in decision-making which is necessary for them to be agile. With over 10 years of
experience in the sector, Launchmetrics is assisting over 1000 clients to create inspiring, punchy
experiences of a sizable impact which are allowing them to reach today's consumer.
Google is making its entire know-how available to the Federation in order to
support it in its brainwork and its digital strategy.
Youtube
YouTube has been supporting the calendar's members and Houses all along by
means of workshops in order to provide guidance to enhance the visibility of their content. During
the Haute Couture Week and the Paris Fashion Week Online, an unprecedented activation of
YouTube Fashion, a platform steered by Derek Blasberg, will enable the Federation to showcase the
content of its Houses (take over).
Hylink
Hylink is the leading digital independent Chinese communications agency with
incorporated omnichannel expertise. The Fédération de la Haute Couture et de la Mode has
instructed Hylink with a number of responsibilities on the Chinese market : its global digital strategy,
promotion and transmission of the Haute Couture Week and of PFW Men's Fashion Week. It is also
up to Hylink to work with various major local media, celebrities and KOL, as well as with the creation,
development and management of the Federation's digital platforms across the entire Chinese
ecosystem : WeChat, Weibo, Douyin, Little Red Book.
Canal +
The Canal + channel is launching « Paris Fashion », an ephemeral TV channel
available via the group's events channel (Channel 19) as well as a corner channel on myCANAL.
Entirely dedicated to fashion, these formats will bring together interviews, round tables as well as
creative videos from PFW Online. This channel will be hosted by Camille Charrière, Fashion Editor
and consultant.
Instagram is supporting the Federation and its members via training initiatives which are available online for download on the FHCM website. As such, on the occasion of a dedicated webinar, Eva Chen and her team introduced the « Instagram Fashion Week 2020 playbook » to the Federation's members, which shared guidances and best practices to help optimize the Platform's various resources and surfaces
New York Times
The New York Times will broadcast certain content in a dedicated space on its
website, allowing increased visibility in the USA
Première Vision
The global event for fashion professionals actively supports young designers,
and makes a commitment to explore and promote innovation in all it’s aspects : sustainable and
technological. Available all year long, the marketplace with 20 000 products : fabrics, leathers,
accessories and Denim weavers.
Fabernovel
Fabernovel is an independent and international group, leader on both digital
transformation consulting and digital products and services development. Fabernovel helps the
FHCM’s emerging fashion brands on understanding and detecting opportunities in the new economy
and contributed to the launch of PFW® Online by conceiving the teaser.
Le New Black
New Black is a digital platform for managing wholesale and is aimed at creative
brands : iPad application for order taking, digital showroom and back-office sales management.
Launched in 2009, New Black is linking up this season with PFW professional partners and will allow
Sphère, Paris Fashion Week's showroom to happen online.
Grand Shooting
To innovate through technology is the essence of Grand Shooting whose core
business lies in developing intelligent tools enabling brands to put their photos on line more quickly
and to check the quality of visuals to enhance their performance within an omnichannel context.
Grand Shootiing deals with the processing of images from Houses participating in Sphère, the Paris
Fashion Week showroom.
Institut Français de la Mode
Institut Français de la Mode contributes to the curation of the PFW® online
platforms, especially the magazine and event sections. Some additional content has been created by
the Image Design students.
Nova
Since 1981, Radio Nova - free, curious, independent and with a passion for
music that is different and of high quality - has been offering in France and across the rest of the
world via nova.fr a Big Mix blending novelties, rarities, great classics, forgotten pieces, without any
genre or style borders. Together let us foster our boldness and meet on Radio Nova.
RADIO NOVA will make available its best "tailored" playlists and will contribute to animating the
magazine and events from the PFW online platforms to dance, reflect, appreciate, parade or quite
simply celebrate...
organized thanks to
RSM, Zedonk, La Redoute, Palais de Tokyo, Hotel Lutetia, Travel Wifi, Kusmi Tea, La Limonaderie de Paris, Stockman, Barnett Consulting, Citymapper, Sixt, Paris Musées, Felix, Top Chrono, Castalie, Alterfood, Lime, Novelty, Bluestation.
