Official Partners
Défi
DEFI is an original platform created in 1984 to support and accelerate the development and transformation of the French fashion industry. DEFI therefore works towards the growth of fashion companies, the protection and development of France’s image and attractiveness, the stimulation of digital and technological innovation, the promotion of French manufacturing and savoir-faire, as well as the emergence of responsible fashion. DEFI supports Paris Fashion Week® and emerging brands through SPHERE and fashion shows. DEFI is at the heart of the French fashion ecosystem.
L'Oreal Paris
As the official partner to PARIS FASHION WEEK®, L'Oréal Paris is committed in supporting and promoting fashion talents with its unique beauty expertise and make-up innovations. Projecting the excellence and diversity of the Paris Fashion Scene all over the world, the brand has been collaborating with the best creative talents, from renowned designers such as Balmain, Elie Saab, Kenzo, Issey Miyake, to young creators such as Jacquemus, Koché, Marine Serre, Y/Project, Rokh.
As an icon of French beauty all over the world, L’Oréal Paris embodies that famous French je ne sais quoi, a vision of self-confidence empowering women. Every season we express this vison on the world stage with L'Oréal Paris hair and makeup artists who create and democratize the new beauty trends from the most influential fashion scene worldwide.
As an icon of French beauty all over the world, L’Oréal Paris embodies that famous French je ne sais quoi, a vision of self-confidence empowering women. Every season we express this vison on the world stage with L'Oréal Paris hair and makeup artists who create and democratize the new beauty trends from the most influential fashion scene worldwide.
DS Automobiles
Being the official sponsor of Paris Fashion Week® makes the brand radiate in fashion, one of the DS’s area of expression.
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, born in Paris 2014 , aims to embody French luxury savoir-faire.
Designed for customers seeking personal expression and eager for new technologies,-DS models combine refinement and technology. WithDS 7 CROSSBACK, DS 3 CROSSBACK, DS4 and DS 9, the DS brand is launching a global range.
Double Formula E champion in 2019 and 2020, DS Automobiles is at the cutting edge of electrification by offering all its models in electrified version. Under the E-TENSE label, DS Automobiles offers both 100% electric and plug-in hybrid of up to 360 horsepower with 4-wheel drive.
For its demanding customers, DS Automobiles has created "ONLY YOU, a wealth of attentions", its exclusive service program for a unique brand experience.
Present in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes more than 400 DS STORE throughout the world.
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, born in Paris 2014 , aims to embody French luxury savoir-faire.
Designed for customers seeking personal expression and eager for new technologies,-DS models combine refinement and technology. WithDS 7 CROSSBACK, DS 3 CROSSBACK, DS4 and DS 9, the DS brand is launching a global range.
Double Formula E champion in 2019 and 2020, DS Automobiles is at the cutting edge of electrification by offering all its models in electrified version. Under the E-TENSE label, DS Automobiles offers both 100% electric and plug-in hybrid of up to 360 horsepower with 4-wheel drive.
For its demanding customers, DS Automobiles has created "ONLY YOU, a wealth of attentions", its exclusive service program for a unique brand experience.
Present in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes more than 400 DS STORE throughout the world.
Broadcasting Partners
YouTube
YouTube has been supporting the calendar's members and Houses all along by means of workshops in order to provide guidance to enhance the visibility of their content. During the Paris Fashion Week, an unprecedented activation of YouTube Fashion, a platform steered by Derek Blasberg, will enable the Federation to showcase the content of its Houses (take over).
Google is making its entire know-how available to the Federation in order to support it in its brainwork and its digital strategy.
CANAL+
CANAL+ collaborates with the FHCM during Paris Fashion Week® and offers the creation of an ephemeral channel PARIS FASHION, available on myCANAL, which broadcasts fashion shows, presentations and additional programs specially designed for the channel.
Tencent
The Leading Online Video Platform in China.Provide the best online movie, TV series, entertainment services and audio visual experiences, and become the First Choice for Internet users to watch movie, TV series and entertainment contents.
Asahi
The Asahi Shimbun will broadcast the contents and distribute original articles in a special page for Paris Fashion Week on its website in Japan, with high design and visibility.
CNN
CNN Style has launched a dedicated hub featuring news and features from Paris Fashion Week throughout 2021.
Kommersant
The media Kommersant will be broadcasting Paris Fashion Week’s shows to the fashion savvy audience, under the Style section of its website in line with the editorial schedule.
Instagram is supporting the Federation and its members via training initiatives which are available online for download on the FHCM website.
TikTok
TikTok is extremely proud to be partnering with the ultimate iconic fashion institution, La Fédération de la Haute Couture et de la Mode (FHCM) coordinator of Paris Fashion Week®.On TikTok, FHCM will show-off the creative and innovative vision of the emblematic Maisons as well as shine a light on emerging designers and brands, opening the doors of the events registered on the Paris Fashion Week® Official Calendar and bringing the unrivaled, rich content of the global capital of Fashion to the TikTok community.
Professional Partners
Premiere Vision
The global event for fashion professionals actively supports young designers, and makes a commitment to explore and promote innovation in all it’s aspects : sustainable and technological. Available all year long, the marketplace with 40 000 products : fabrics, leathers, accessories, yarns, designs, manufacturing and Denim weavers.
Tranoï
TRANOÏ, A UNIQUE VISION OF FASHION
Since 1998, in a digital and physical way, Tranoï connects international creative designers with buyers, influencers and key opinion leaders, to cultivate a unique and disruptive vision of fashion.
Four times a year, Tranoï - Paris Fashion Week® trade show partner- welcomes international buyers who are looking for an original fashion offer to discover collections in prestigious venues: at The Palais de Tokyo for emerging creative designers selected by TRANOÏ and the Fédération de la Haute Couture et de la Mode (FHCM), and The Palais de la Bourse for an ultimate selection of advanced and established designers.
Tranoï Link is the B2B digital platform, powered by Alkeon, that links the international fashion buyers with talented and innovative fashion designers all year long. A discovery platform, both inspirational and business, based on an efficient matchmaking to facilitate exchanges and contacts.
Since 1998, in a digital and physical way, Tranoï connects international creative designers with buyers, influencers and key opinion leaders, to cultivate a unique and disruptive vision of fashion.
Four times a year, Tranoï - Paris Fashion Week® trade show partner- welcomes international buyers who are looking for an original fashion offer to discover collections in prestigious venues: at The Palais de Tokyo for emerging creative designers selected by TRANOÏ and the Fédération de la Haute Couture et de la Mode (FHCM), and The Palais de la Bourse for an ultimate selection of advanced and established designers.
Tranoï Link is the B2B digital platform, powered by Alkeon, that links the international fashion buyers with talented and innovative fashion designers all year long. A discovery platform, both inspirational and business, based on an efficient matchmaking to facilitate exchanges and contacts.
Launchmetrics
Launchmetrics is the first Brand Performance Cloud to supply executives in the fashion, luxury and beauty sectors with the tools and the intelligence they need to develop their activities and to streamline their processes through enhancing their cost-efficiency while enabling them to be quick in decision-making which is necessary for them to be agile. With over 10 years of experience in the sector, Launchmetrics is assisting over 1000 clients to create inspiring, punchy experiences of a sizable impact which are allowing them to reach today's consumer.
Le New Black
Le New Black is a comprehensive wholesale management platform for creative brands: e-commerce based digital showroom, order-taking iPad app and sales management back-office. Launched in 2009, Le New Black is part of PFW® professional partners once again this season, and will allow Sphère, Paris Fashion Week's showroom to happen online.
Institut Français de la Mode
Institut Français de la Mode is a higher education institution, a training center for apprentices, a provider of executive education, and a center of expertise for the fashion industry. It provides undergraduate and graduate programs in fashion design, management and craftsmanship.
Fabernovel
Fabernovel is an independent and international group, leader on both digital transformation consulting and digital products and services development. Fabernovel helps the FHCM’s emerging fashion brands on understanding and detecting opportunities in the new economy.
Grand Shooting
Grand Shooting is the first product photography management platform focused on media production for fashion and retail. It accelerates the development of brands on the digital market by removing the barriers to the production and online publishing of media: automated workflows, secured assets, catalog enrichment based on image analysis, declination of formats for partners, certification of content quality.
Stellae
Stellae International operates for the highly demanding couture houses, fashion designers and emerging talents looking for the elegant solution with quality logistics support.
Through its state-of-the-art systems, its infrastructure and experienced team, it delivers tailor made logistics solutions to its clients-partners.
Stellae offers a fully integrated logistics approach to retail, wholesale, ecommerce, marketplace distribution.
Through its state-of-the-art systems, its infrastructure and experienced team, it delivers tailor made logistics solutions to its clients-partners.
Stellae offers a fully integrated logistics approach to retail, wholesale, ecommerce, marketplace distribution.
Kitten
Kitten support fashion, haute-couture and luxury brands with their know-how in production and post-production.
La Redoute
A talented developer since the years 70, La Redoute invites the greatest designers to interpret their vision of French style. The edition of a capsule SPHERE highlights the close ties that La Redoute weaves with the young creation.
Zedonk
The online Fashion Business Management Software streamlines Production, Wholesale and Logistic operations, regardless of size and activity. Established in 2006 by industry experts, the system is now trusted by over 1000+ brands and distributors across 45 countries.
TagWalk
Tagwalk is a search engine that references by keywords (by clothes, colors, materials, trends, models, beauty) the collections belonging to the fashion weeks’ official calendars. Tagwalk allows an analysis of the traffic of cities, trends and of designers (including Sphère) to promote with the Federation de la Haute Couture et de la Mode the key figures concerning fashion in Paris.
Heuritech
Heuritech is a cutting-edge platform enabling fashion brands to anticipate and understand product and market trends.Using the latest advances in artificial intelligence, Heuritech analyzes several million images of consumers on social networks every day and translates them into actionable, rich and relevant information.
Event Partners
