Sustainable Denim Innovations

January 22, 2021

Last December, the Digital Denim Week by Première Vision shed light on what the Spring-Summer 2022 denim season will be all about with a clear focus on the very latest innovations in eco-responsible denim.

Spring Summer 22 Trend Decodings

The spring-summer 22 denim season reveals itself to be captivating, shifting and more than ever eco-responsible. Sensual, determined and delicate, it showcases denim’s evolutions and innovations, its ebullience and energy. The season reinforces handles, renders instability attractive, and stimulates inventiveness, for a season that calls on individual and collective progress to make sustainable and appealing changes.

Consolidated sustainability

Denim vigorously pursues its search for more sustainable production methods and overall eco-friendlier creations. The sector is continually stepping up its efforts in terms of ecological innovations, and has been making distinct progress for several years now. Spring Summer 22 is firmly anchored in this goal, revealing an obvious natural influence that punctuates the season, in both compositions and aspects.

Get the details of the trend and discover the product selections >

Comfort and distinction

Two main influences stand out this Spring Summer 22 denim season. These two directions – suppleness and comfort and fineness and distinction – can be found side by side, and display an easy ability to adapt and move between each other. A season that fearlessly mixes up genres and styles, providing deceptive contrasts alongside ideas for less traditional harmonies.

Get the details of the trend and discover the product selections >

Essential tips to a sustainable denim collection

Sustainability lies at the very heart of today’s concerns, so it comes as no surprise that it was also a key focus of last December’s Digital Denim Week. Understand the news challenges for sustainable denim with these 2 Smart Talks organised in collaboration with Giusy Bettoni – CEO of C.L.A.S.S. sustainable platform.

The Regenerative Organic Agriculture certification is a revolutionary new certification for food, fiber, and personal care ingredients. ROC farms and products meet the highest standards for soil health, animal welfare, and farmworker fairness. Regenerative Organic Certified was established in 2017 by a group of farmers, business leaders and experts in soil health, animal welfare and social fairness collectively called the Regenerative Organic Alliance. They exist to heal a broken system, repair a damaged planet, and empower farmers and eaters to create a better future through better farming. By adopting regenerative organic practices on more farms around the world, we can create long-term solutions to some of the biggest issues of our time, including the climate crisis, factory farming and fractured rural economies.

Watch the replay of the talk with Elizabeth Whitlow – Executive Director at Regenerative Organic Alliance & Julian Lings – Senior Sustainability Manager for the North Face at VF >

Focus on blockchain: a once-in-a-generation revolutionary technology

Blockchain is all set to make the industry more transparent. As reported by Forbes, blockchain implementation will facilitate more intelligent business processes, as trust would be distributed, and processes would be truly transparent. Blockchain will transform the textile and apparel industry with transparency – from farming to finished garments. In a world full of smart technologies, every manufacturer, supplier, retailer, and even shopper demands transparency. Every single person associated with your brand wants to know your story. Today’s millennials are more aware than ever. Consumers can make or break any brand. And consumers are demanding transparency and sustainability to continue with brands. Blockchain has increased transparency not only within the supply chain, as well as between a brand and its consumers.

Watch the replay of the talk with Amit Gautam – CEO & founder of Textile Genesis™, Walfredo della Gherardesca – CEO & Co-founder Genuine Way & Gianluca Tacchella – CEO Carrera Jeans >

Not too late to get the best of the Digital Denim Week, right here >

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