Premium French car manufacturer, DS Automobiles, has created an eco-conscious capsule fashion collection that actively absorbs CO2. The CO2-absorbing clothing collection forms a part DS’ Future Craft philosophy, combining French luxury savoir-faire with innovative and sustainable materials. By absorbing carbon dioxide from the atmosphere, the clothing line also underlines DS’ commitment to eco-conscious luxury that stands at the core of the electrified E-TENSE range.
The collection builds on the French brand’s affiliation with Paris Fashion Week, and previews on the eve of the Women’s A/W shows (1 – 9 March 2021). The four-piece unisex collection has been created in collaboration with emerging high-fashion brand EGONlab – which featured as part of Paris Fashion Week’s SPHERE Showroom last year – and London-based design research studio, Post Carbon Lab.
Consisting of a Parisian inspired slogan bomber jacket, trench coat and two t-shirts, designed exclusively for DS Automobiles by EGONlab, the garments feature elements treated by Post Carbon Lab with the photosynthetic coating, which absorbs carbon dioxide from the atmosphere.
The photosynthetic coating created by Post Carbon Lab consists of a layer of living algae on the fabric of the garments that absorbs carbon dioxide and emits oxygen, turning the carbon into glucose. So far, during the dyeing and coating process over the course of 10 weeks, the capsule collection has absorbed 1,452g of CO2, the same amount as a typical six-year-old oak tree over approximately six months. The all-electric DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4×4 Plug-in Hybrid deliver avant-garde style and advanced technologies with zero tailpipe emissions and elevated efficiency respectively.
“We are extremely excited to reveal our first eco-conscious fashion capsule collection in time for the Paris Fashion Week Women’s A/W shows. Premium style and innovation are at the forefront of the DS brand and something we believe should go hand in hand as we work towards a more sustainable future, offering innovative mobility solutions.
“DS Automobiles is committed to providing customers with premium vehicle choices that are kinder to the planet through our E-TENSE electrified range, with the ambition to have a fully electrified and plug-in hybrid range by 2025. The reveal of our eco-conscious fashion collection is just one example of our innovative approach to using different techniques and materials in our cars that embodies the spirit of Avant Garde.” Béatrice Foucher, DS Automobiles CEO.
DS Automobiles already offers an electrified variant across its entire model range, courtesy of the E-TENSE range. These models will be joined this year by the all-new DS 9 and DS 4, available in plug-in-hybrid, as the brand will offer only fully electric and plug-in hybrid model range by 2025.