24S (formerly 24 Sèvres) is the global Parisian style destination, offering over 300 brands from the world’s most renowned luxury maisons and emerging contemporary labels, including Louis Vuitton, Dior and Celine exclusively. The attention to detail with which each piece has been selected recalls the curative spirit of Le Bon Marché in Paris and informs the choice of regular exclusive collaborations and capsule collections. A true global destination, 24S ships to over 100 countries with a high-end service proposition, including access to Personal Shopper style advice. Since September 2019, menswear is also available to shoppers worldwide.
Maud Barrionuevo, 24S Global Buying Director
Maud Barrionuevo grew up in Angers, France, where her innate curiosity is fueled by style magazines and a passion of painting. Early on, she knew she wanted to reconcile these personal interests with her professional aspirations and decided she wanted a career in fashion. She studied at EDHEC in Lille. She went on to join the Bon Marché Buying team and she remained with the business for 15 years where she helped set up and managed, ending with a 5-year tenure in International Luxury Brands. In October 2015, 24S (formerly 24 Sèvres) Chief Executive Eric Goguey asked her to come over to the e-commerce side. Today, Maud oversees the business’ buying strategies and day-to-day operations across the site’s. She is based out of the 24S office in Paris.
Which is the main trend you forecast for the upcoming Spring/Summer 2021 season?
The return of tailoring, which is seen across many brands and departs from the streetwear we’ve been seeing the past few seasons.
Are you changing the way to select brands and to edit the collections?
The Spring-Summer 2021 sessions are different: we are buying remotely and digitally, the collections are built differently from the previous seasons, typically with a single drop including pre- and main collections. Many brands are also cancelling their shows to give way to a new way to present, which is sure to change the collections’ exposure for the final customers. It is something we will be paying particular attention to in our buying process.
Have you observed any change in customer behaviours?
Some of our markets have displayed more cautious shopping behaviour over the past few months, but we are seeing a pick-up happening now. Bestselling pieces remained a better investment than ever in a context where they were all the more difficult to find. Generally speaking, the e-commerce sector has benefited from physical closures and an occasional spike in consumers’ discomfort with bricks and mortar retail. We will have to wait and see whether this is a contextual trend or a fundamental shift in consumer behavior.
Link to shop/website: https://www.24s.com/en-fr/men