Untitled was conceived as a showroom to catalyse the new energy of the Parisian scene by presenting a selection of relevant and emerging designers from across the city and beyond. In partnership with ESMOD International, the showroom aims to recast this historical centre for fashion culture with a fresh, creative perspective. Every season, buyers can experience installations that offer a clear view of each designer’s vision. For this second session of Untitled, there are 7 designers to discover.
Founded in 2018 by Pauline Ducruet. Alter transcends individuality beyond gender. It celebrates respect, tolerance, freedom of expression and love. Alter founder cut her teeth at Louis Vuitton, Rabih Kayrouz, and Vogue Paris before founding her label. While effortless French style, Hollywood legacy, risk and adventure run deep in Ducruet’s DNA, her pride in a non-conformist ideal drives her creative and entrepreneurial vision.
BOYAROVSKAYA is a Paris-based womenswear brand founded in 2016. A former designer at Givenchy and John Galliano, Maria Boyarovskaya – together with fashion photographer Artem Kononenko – is channelling her experience into modern wardrobe pieces. Steeped in elevated simplicity, their designs feature unexpected cuts and deconstructed tailoring that exude an effortless Parisian cool. Their collections are line-ups of sumptuous knits and spectacular outerwear, complete with understated, curved cuts and slashed fabrics (for extra versatility). BOYAROVSKAYA has joined the PFW® official calendar of presentation in March 2020.
Fearless self-expression, twisted modernity, and a strong emotional current define Dhruv Kapoor. Since 2013, the brand has been synonymous with revolution, transformation and independence.
By weaving empowerment into the fabrics, the brand aims to break the archaic rules of gender. Far from traditional aesthetic imagery, the brand depicts an endless play of past, present, and future. It is an unrestrained reflection of contemporary society and its interactions with the most diverse cultures, defying convention and in search of new perspectives.
Part of the current menswear vanguard, the little-known label Georges Wendell has been revived by the streetwear wiz kids behind Afterhomework. With Pierre Kaczmarek and co. stepping in as creative directors, the Parisian label filters classic designs through a youthful lens, giving way to evocative results. Multi-fabric interpretations of straight-leg trousers, blazers, and bomber jackets showcase effortless experimentation, while playful details like contrast stitching and offset pockets define the label’s personality.
INGOLD WE TRUST PARIS
Héloïse Chiron, architect, and Louis Marie De Bridiers, a tailor craftsman, form a complementary and unpredictable pair, They founded IN GOLD WE TRUST in 2017 as a Paris label conveying a transgressive aesthetic.Inspired by the American motto “IN GOD WE TRUST”, it questions the foundation of our values and the meaning of words, with each collection revolving around a theme and a manifesto that shake up convention.
Vincent Garnier Pressiat earned his stripes at John Galliano, Maison Margiela, Saint Laurent and Balmain – after which he launched his eponymous label PRESSIAT in 2021. The brand adapts the traditional codes of different eras to bring them to a refreshing and roaring modernity. PRESSIAT works the « savoir faire » of France in his atelier and has as strong commitment to Made in France production. Pressiat celebrates joy, self-confidence, melancholy and mixes craftsmanship, architecture and art with the universe of the night.
Vaillant is a Paris-based womenswear brand founded in 2020 by Alice Vaillant. It allies poetry, sensuality as well vulnerability. Vaillant is a hybrid and modern wardrobe. The pieces are in constant regeneration and evolve around experiments on selected fabrics, that are deconstructed and rethought. Vaillant aims – at its level – to reduce its environmental impact with carefully sourced fabrics as it is committed to be as environmentally responsible as possible in its development.