Behind the scene – the concept of the movie making
The collection is made to be viewed 360 degrees and worn in multiple ways. Each look can functions three ways: normally, upside-down and inside-out. The wig is also designed as a 360-degree piece.
The SS22 movie is thus a guide to wearing these garments that focuses on the “multiplicity” aspect of the collection. In it, a choreographer guides models and dancers to effortlessly transform the clothes.
Then we see models couples, walking and dancing to portray the versatility of the dresses. Multiplicity as a way to live life: effortlessly, untroubled by the rain, the wind, adversity.