As a former commando paratrooper, Benjamin Benmoyal wanted to transcribe in his work the will to recover the naivete lost during his military service. Therefore, he has created a very unique fabric, woven out of his childhood VHS and audio cassette tapes.
Benjamin draws inspiration from his Moroccan origins by focusing on volumes and drapings from traditional outfits as well as by weaving colourful striped fabrics reminiscent of Berber craft and aesthetic.