Editor, stylist and creative consultant for renowned magazines and fashion publications, Pask has held fashion directorial posts at T: The New York Times Style Magazine, GQ Magazine and Cargo Magazine. His styling and design work has included numerous famous campaigns and fashion shows – from “The Sopranos” to American Express – he received Emmy honors for his designs for the 2010 Kennedy Center Honors television broadcast and co-costume designed, along with Oscar-nominated designer Julie Weiss, the 85th and 86th Annual Academy Awards. Pask’s more than twenty-year career in the fashion industry has led to his current tenure as head of men’s fashion at Bergdorf Goodman and Neiman Marcus, a position he took on in 2014. In 2019, he opened a personally curated menswear shop B. within Bergdorf Goodman that has just completed its first successful year. He serves as a Mentor to the Fashion Buying and Merchandising Masters program at Polimoda, in Florence, Italy. Pask is recognized as one of the key figures in the industry, admired for both his style and aesthetic.
1. Which is the main trend you forecast for the upcoming Spring/Summer 2021 season?
Casual dressing and a relaxed mood in clothing will continue to have prominence due to the shift in environment that many experienced while working from home during the global pandemic. Comfort became even more essential and new options will be desired. Yet I also think we will continue on the trajectory that we had been seeing in recent menswear collections, especially during last Paris Fashion Week, where designers were showing much more tailoring and dressed up, elevated collections. I do think that we will continue to see items that are exciting, memorable, even celebratory, as we optimistically look forward to when we can all be back together again. There will be a sense of occasion and a desire to dress up.
2. Are you changing the way to select brands and to edit the collections?
As we’ve been in virtual markets now due to the pandemic, we have been conducting our buying appointments and viewing collections via Teams and Zoom calls. As much as this is not nearly as effective as viewing collections in showrooms and being able to touch and feel clothing, recognizing the nuances and detailing of garments, it has shown us that items that grab our attention on these “screened” appointments are certain to excite our customers both online and in-store.
3. Have you observed any change in customer behaviours?
With a return to shopping by appointment at both Bergdorf Goodman and Neiman Marcus as we look toward reopening the stores soon, we have been able to give our customers the most highly personalized, memorable in-store shopping experiences. Our focus has always been to provide the most exceptional customer service and exciting merchandise, both in store and online, and we continue to do that at the highest level.
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