As Lane Crawford’s Chief Merchant, Mia Young brings in new leadership in women and men’s fashion, lifestyle and beauty, wellbeing, and fine jewellery across its dynamic portfolio of physical and digital stores in Hong Kong SAR and China.
Mia delivers to this strategic role more than 20 years’ of outstanding buying and merchandise experience in multi-brand luxury retail, online and offline. Most recently, she excelled as Chief Site Merchant at Saks.com, after a period with Amazon’s owned luxury fashion portal, MyHabit.com; prior to which she led designer fashion at Barney’s New York, and she has also worked at Bergdorf Goodman.
Reporting to Andrew Keith, President of Lane Crawford, Mia is at the forefront of directing the company’s renowned edit, strengthening brand partnerships and identifying global firsts for the luxury Chinese customer.
Which is the main trend you forecast for the upcoming Spring/Summer 2021 season?
- Brands paying tribute to the root of their Maisons – craftsmanship, heritage and best sellers
- Tailoring or more elevated styles – focusing on construction and fabrication
- The use of fabrications for Summer – Linen
- Relax fitting – oversized jackets, more relax pants
Are you changing the way to select brands and to edit the collections?
We are working very closely with our sales team on the ground to understand customers’ preferences and needs by each location. We are using data and insight from each store and their customers to deliver a personalized edit to reflect the styles and preferences of each city.
Have you observed any change in customer behaviours?
Customers are looking into investment pieces which they pay a lot more attention to the craftsmanship, fabrics and finishing of the garment. They would like to buy a piece that lasts longer in their wardrobe to mix and match with what they already have, and they are also paying attention to sustainability.
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