The Insider’s Edit

juillet 13, 2020

Which is the main trend you forecast for the upcoming Spring/Summer 2021 season?

We are at the beginning of the season and still a lot to see, but already some key trends are showing: The summer riviera inspiration with a very chic seaside silhouette and beautiful shades of blues. An evolution of the winter trend with Japanese garden inspiration, slow life silhouettes, natural colors, all over white cosy looks. Ink art, with calligraphy and tattoo details. The inspiration of the south, mix of hot colors and prints on fluid silhouettes

Are you changing the way to select brands and to edit the collections ?

We curate and collaborate with our partner brands and talented designers to give a common vision and propose a unique mix and edit that we will, of course, continue this season.

Have you observed any change in customer behaviours?

We continue to propose unique experiences with high level services for our customers, make them dream and discover talents. We offer a creative customer journey with a lifestyle vision from fashion to home decoration as well as temporary unique exhibitions for friends and families.

10 favourite looks from AW 20 from PFW

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