What is your customer asking for right now?
The Jimmy’s girl is ready for the new era roaring 20’s to begin again, looking to bear skin and/or sparkle at night whether for dinner or a party. Our customers are shopping primarily by appointment so that we can curate what they are looking for and maintain their privacy in a physically safe environment. They are moving away from digital, especially as it pertains to special occasion dressing, and work one-on-one with our team coming into a store and believe in our edit of fashion.
Are you in town for the shows?
We did not travel to Paris again this season and the vibrant city and week is being missed more than ever! We miss the adrenaline and emotion of seeing a designer’s collection in person, the natural high that is felt appreciating the talent behind new brands. We miss scouting small showrooms and tradeshows to see the international styles that come together in Paris. That being said, the best part of a digital appointment is when a designer is able to join the conversation so that we can feel the passion behind their vision and not just look at a well-funded virtual showroom of stock images.
What’s the most challenging part of these digital seasons?
We take pride in always finding new talent and supporting emerging designers. That said, it is hard to invest in a brand working virtually without physically touching the fabrics, and seeing the fit. Without a track record of performance, allocating funds and buying new brands is challenging. Additionally, at Jimmy’s, we focus heavily in special-occasion dressing and, should there be another lockdown or fear of restrictions affecting gatherings, investing in eveningwear is also challenging.
What’s on your must-watch list?
Balmain, Alexandre Vauthier, Saint Laurent, Ottolinger and COÛT DE LA LIBERTÉ.